If you skip this step all the research in the world won't save you from getting mediocre results at best. How to determine the purpose of your ad before you write it. Listen, most people just sit down and start typing away. They never bother to figure out exactly what they want from the ad. And then they wonder why the ad didn't work. Here's how to

Now I feel like I’ve got a good base for writing copy, so many thanks! Randy, I think you’ve got a good resource here for those just starting out online and are struggling with the “marketing” part of internet marketing. It’s obvious you’ve put a lot of thought and work into this . Thanks, Peggy Baron http://peggybaron.com You've Done it again Rand

If you've already got a basic product or service you can sell, then you've also already got a whole bunch of premium products just waiting to be sold ;-) ● The "Magic Circles" Mind Trick and how it can be used to convince your prospects to buy your most expensive upsell offer ● Position your "upsells" so that 96.8% of buyers can't resist paying for